BLISS × HELLOFRESH · PROPOSAL 2026

Your people deliver fresh every week.
Who's looking after them?

Bliss is the culturally intelligent mental health layer for global teams. We give HelloFresh's multilingual workforce therapy & coaching in their own language, backed by 24/7 Therapist AI Twins built for people who can't book a Tuesday 10am session.

Backed byHLTH Europe · Top 10 Health StartupKeiretsu ForumFinest Love VCPlug and Play

HelloFresh's workforce is global, high-pressure, and underserved by standard benefits.

90+
nationalities

HelloFresh operates across 18 countries with tens of thousands of employees from around the world.

35%
avg. food industry turnover

High-pressure logistics roles burn out employees fast - especially those far from home.

2%
EAP utilisation

Multicultural teams don't use benefits not built in their language.

When employees can't access care in their language and culture, it impacts both their personal and professional life. 

What Bliss does.

Human Care
  • Licensed practitioners matched by cultural background & language
  • 30+ languages, sessions in the employee's mother tongue
  • No waitlists. No generic referral lines. The right match, fast.
  • Sessions bookable directly via the Bliss platform
Therapist AI Twin
  • AI trained on the specific practitioner's methodology
  • 24/7 culturally-aware between-session support or used as a standalone
  • Accessible for shift workers who can't book daytime sessions
  • Licensed practitioner controls every care decision

Why this matters specifically for HelloFresh.

01

You employ the world

HelloFresh runs fulfilment centres across 18 markets with employees from 90+ nationalities. Standard EAPs weren't built for this scale.

02

Shift workers need shift-shaped care

The Therapist AI Twin is available at 3am or between shifts. Your international teams can't always book a Tuesday 10am session.

03

Your brand is about people living better

HelloFresh helps millions eat better every week. A mental health benefit that works for your own team is the most on-brand investment you can make.

04

Turnover is your biggest cost

Food industry turnover averages 35%+. Bliss is the highest-leverage retention investment, particularly for your international hires.

Proof this works.

32×
Industry EAP utilisation
70+
Practitioners onboarded
10K+
Sessions delivered

Raiffeisen Bank and We Love Mondays are active enterprise clients. Both chose Bliss for the same reason: their teams needed care that fit who they actually are. Raiffeisen operates across Central and Eastern Europe with a highly multicultural workforce. We Love Mondays is Finland's leading workplace wellbeing platform.

Award
Top 10 Health Startup in Europe
HLTH Europe 2026

The ROI case for HelloFresh.

Food industry turnover averages 35%+. Replacing even a fraction of that is catastrophically expensive. Bliss pays for itself the moment it retains one person.

Net return
€639,000+
18× ROI
Employees on Bliss (pilot)
200 employees
Avg. annual salary (operations)
€45,000
Turnover reduction (conservative)
5%
Employees retained
10 people
Cost of replacement (1.5× salary)
€675,000 saved
Estimated Bliss annual investment
~€36,000

What we're proposing.

A focused pilot for a logistics and office team — zero long-term commitment.

  1. 01

    30-minute intro meeting

    We walk your People team through the platform, show the matching engine, and learn what HelloFresh's workforce specifically needs.

  2. 02

    Pilot design (2 weeks)

    We select a team, geography, or fulfilment site for a 90-day pilot, typically 100–300 employees. Full setup handled by Bliss.

  3. 03

    90-day pilot

    Employees access culturally-matched therapists and the AI Twin. We report on utilisation, satisfaction, and retention signals at close.

  4. 04

    Decision

    You decide whether to roll out broadly, with a data report, not a promise.

Bliss×HelloFresh

HelloFresh helps millions eat better every week.
Let's make sure your own people are okay too.

30 minutes. We'll show you exactly what it looks like for your team.

Jona Doda · Founder & CEO, Bliss Digital Oy · business.blisstherapy.org